CBDW Twitter Toolkit

Community Doula Week

We are excited to announce the first-ever Community Doula Week (#CDW22)!

This outreach campaign was dreamed up by Eboni Williams, one of our community-based doulas.

BirthMatters has partnered with HealthConnect One to make this dream a reality in hopes that other community-based doula organizations, allies, supporters, and families will join our mission to increase public awareness of community-based doula services throughout the U.S. and beyond.

We hope you will join us! We have provided a social media toolkit to get you started:

Why do we need CDW? Why Community Doulas?

There is already a World Doula Week, so why do we need a Community Doula Week?


Well, community-based doulas are quite different from independent doulas.


  • Community-based doulas provide continuous support to mothers during labor and delivery, helping them cope with the physical and mental demands of giving birth.


  • Drawing on their specialized training and lived experience to guide birthing persons through labor and delivery, community-based doulas provide emotional support and physical comfort that enhance the childbirth experience for the entire family.


  • They also work with medical staff, including doctors, midwives, and nurses, to provide informational support to all birthing people they serve and help transition to parenthood.


  • Community-based doulas have at least one commonality with the birthing person, which improves outcomes for underserved communities.


  • They remove barriers by meeting families prenatally and postpartum in the home. In addition, community-based doulas address maternal health disparities and help create positive childbirth experiences and work towards improved birth and infant health outcomes.


  • Community-based doula services are long-term, starting in early pregnancy and often continuing until six months postpartum.


  • The pay source is also often different for community-based doulas. Funders invest in organizations that pay community-based doulas for the services. In some states, doula reimbursement covers the cost of community-based doula services.


Across the United States, maternal health inequities and mortality rates continue to increase, particularly for Black and Brown birthing people and infants. This is a national health crisis that must be addressed immediately. We believe that community-based doulas are a lifeline for these families and the missing link to addressing this critical issue.